It’s time to shine with J’dez! I am pleased to present my latest collaboration with the brand, the beautiful OMG (Oh My Glow) highlighter palette, with four dreamy shades: Halo, Aura, Pink Cielo & Snow Dust.
Illustration for OMG Palette Packaging by J’dez Beauty
After different sketches and ideas, we opted for a close-up shot, a beauty portrait of Jackie Hernandez, influencer and founder of the brand, surrounded by a glittery background with shiny accents in the hues of the palette.
An this is the result. I really hope you adore it!
OMG Palette Packaging
The palette comes in a soft matte sleeve with a embossed gold logo.
OMG Palette By J’dez BeautyOMG Palette By J’dez Beauty
J’dez says: OMG is a highlighter pallet that every girl should have in their vanity. There 4 different colors that are high pigmented and super sparkly, also you can mix your favorite colors get to that perfect OMG Glow for you! Our OMG palette was created for all skin colors and its cruelty free. As always let your inner sparkle shine!!!
Halo: The ultimate rose gold. Aura: The angelical bronze. Pink Cielo: The of pink pink. Snow Dust: The unique sparkle.
I think that seeing my drawings is enough to conclude that I am a beauty lover (beauty addict would be more accurate). I have always loved perfume ads, cosmetics in general and lipsticks in particular.
So, when Jackie Hernandez’s brand, J’dez Beauty (made in USA) got in touch with me a few months ago, I couldn’t be happier. They wanted me to develop the ideas and illustrate the packaging of their first line of liquid matte lipsticks, and yeah, there is nothing better that working on projects that you are passionate about.
The project not only required an illustration able to link the four sides of the boxes with a single design, but also show very well the personality of each lipstick.
Apple Poison, the first, is an intense rouge like the apple of a fairy tale. Dramatic, a bit dark and sexy. On the opposite, Daydream is an innocent and naïve pink, all fantasy and light.
Pics of enchanted forests and the Snow White’s story filled my mood board for Apple Poison. Sakura flowers in bloom, butterflies and unicorns, the one for Daydream.
Although there is much more work behind, I would like to share a small part of the process with you:
After working on my mood boards, this was my first proposal for ‘Apple Poisson’, with a garland of roses with thorns, reflecting that duality between beauty and danger (I always send to my clients this kind of sketches, and yes, they’re are incredibly basic and rough, but they work well for the sketch phase).
‘Apple Poisson’ Sketches for J’dez Beauty
Although the client liked the idea, she preferred the theme of the enchanted forest for the background, keeping the main figure, the mirror and the crow.
After some revisions, these were the designs approved:
Sketches for J’dez Beauty. L. Apple Poisson. R. Daydream
During the process there are often changes in color palettes. I created an emerald green forest, in order to contrast the deep dark reds. The client preferred a background in coffee and earth shades.
‘Apple Poisson’ color variations.
As you can see, both illustrations are designed to work in the boxes, linking all sides in a continuous design, respecting texts, logos and other elements that would be added later in the design phase.
Illustrated boxes (mockups) for J’dez Beauty. L. Apple Poisson. R. Daydream
They are also designed to work well on their own, to be reproduced for advertising and merchandising purposes.
‘Apple Poison’ for J’dez Beauty.
‘Daydream’ for J’dez Beauty,
Finally the designer worked on the final elements of design: the logo appears in a fancy 3D gold foil, and some elements have a UV varnishing effect.
Illustrated packaging for J’dez Beauty.
And done! :)
‘Apple Poison’ & ‘Daydream’ Lipsticks
I will be able to update with more product photos soon! Meanwhile, you can treat yourself and purchase these two beauties at: www.jdezbeauty.com ;)
