I think that seeing my drawings is enough to conclude that I am a beauty lover (beauty addict would be more accurate). I have always loved perfume ads, cosmetics in general and lipsticks in particular.
So, when Jackie Hernandez’s brand, J’dez Beauty (made in USA) got in touch with me a few months ago, I couldn’t be happier. They wanted me to develop the ideas and illustrate the packaging of their first line of liquid matte lipsticks, and yeah, there is nothing better that working on projects that you are passionate about.
The project not only required an illustration able to link the four sides of the boxes with a single design, but also show very well the personality of each lipstick.
Apple Poison, the first, is an intense rouge like the apple of a fairy tale. Dramatic, a bit dark and sexy. On the opposite, Daydream is an innocent and naïve pink, all fantasy and light.
Pics of enchanted forests and the Snow White’s story filled my mood board for Apple Poison. Sakura flowers in bloom, butterflies and unicorns, the one for Daydream.
Although there is much more work behind, I would like to share a small part of the process with you:
After working on my mood boards, this was my first proposal for ‘Apple Poisson’, with a garland of roses with thorns, reflecting that duality between beauty and danger (I always send to my clients this kind of sketches, and yes, they’re are incredibly basic and rough, but they work well for the sketch phase).
Although the client liked the idea, she preferred the theme of the enchanted forest for the background, keeping the main figure, the mirror and the crow.
After some revisions, these were the designs approved:
During the process there are often changes in color palettes. I created an emerald green forest, in order to contrast the deep dark reds. The client preferred a background in coffee and earth shades.
As you can see, both illustrations are designed to work in the boxes, linking all sides in a continuous design, respecting texts, logos and other elements that would be added later in the design phase.
They are also designed to work well on their own, to be reproduced for advertising and merchandising purposes.
Finally the designer worked on the final elements of design: the logo appears in a fancy 3D gold foil, and some elements have a UV varnishing effect.
And done! :)
I will be able to update with more product photos soon! Meanwhile, you can treat yourself and purchase these two beauties at: www.jdezbeauty.com ;)
Hope you enjoyed the process!! Love Xx.
UPDATED JUNE 2017: