Totally pleased to be teaming up again with with Adelita Adelita to create this new illustration with vegan spirit for the brand. This time the artwork required to be a less shaded, a bit more more minimal and very fresh. Inspired by the Adela’s angelical beauty and her grey parrot Coco.
I think that seeing my drawings is enough to conclude that I am a beauty lover (beauty addict would be more accurate). I have always loved perfume ads, cosmetics in general and lipsticks in particular.
So, when Jackie Hernandez’s brand, J’dez Beauty (made in USA) got in touch with me a few months ago, I couldn’t be happier. They wanted me to develop the ideas and illustrate the packaging of their first line of liquid matte lipsticks, and yeah, there is nothing better that working on projects that you are passionate about.
The project not only required an illustration able to link the four sides of the boxes with a single design, but also show very well the personality of each lipstick.
Apple Poison, the first, is an intense rouge like the apple of a fairy tale. Dramatic, a bit dark and sexy. On the opposite, Daydream is an innocent and naïve pink, all fantasy and light.
Pics of enchanted forests and the Snow White’s story filled my mood board for Apple Poison. Sakura flowers in bloom, butterflies and unicorns, the one for Daydream.
Although there is much more work behind, I would like to share a small part of the process with you:
After working on my mood boards, this was my first proposal for ‘Apple Poisson’, with a garland of roses with thorns, reflecting that duality between beauty and danger (I always send to my clients this kind of sketches, and yes, they’re are incredibly basic and rough, but they work well for the sketch phase).
Although the client liked the idea, she preferred the theme of the enchanted forest for the background, keeping the main figure, the mirror and the crow.
After some revisions, these were the designs approved:
During the process there are often changes in color palettes. I created an emerald green forest, in order to contrast the deep dark reds. The client preferred a background in coffee and earth shades.
As you can see, both illustrations are designed to work in the boxes, linking all sides in a continuous design, respecting texts, logos and other elements that would be added later in the design phase.
They are also designed to work well on their own, to be reproduced for advertising and merchandising purposes.
Finally the designer worked on the final elements of design: the logo appears in a fancy 3D gold foil, and some elements have a UV varnishing effect.
And done! :)
I will be able to update with more product photos soon! Meanwhile, you can treat yourself and purchase these two beauties at: www.jdezbeauty.com ;)
Hope you enjoyed the process!! Love Xx.
UPDATED JUNE 2017:
I’ve been very busy recently working on many exciting projects. I really want to show you more…but I cannot yet! For the moment I would love to wish you all a Happy Easter! Love Xx.
Along with packaging, editorial illustrations are my favorite. They are always a challenge: tight timings, unusual formats, and often force you to squeeze your mind in search of new and ingenious ideas.
I’m excited to work with magazines, and even more so if they are the ones that I follow month after month. This is the case of Glamour.
When the editor-in-chief contacted me and told me about the article they wanted me to illustrate, I did not hesitate for a second (even I was overwhelmed working in two big projects).
I didn’t have much space to imagine this time; the briefing was very specific: 2 illustrations, a couple of jeweled and fancy hands prepared to hold photographed perfumes and the
bust of a woman with the brain exposed (the reference was the classic anatomical illustration of the s.XIX), with certain flowers and fruits around it evoking various aromas. But it could not be dark or dismal, but sweet, springy and chic… something fresh, casual and pretty.
I think the difficulty of giving a beautiful touch to something that is usually unpleasant was what I liked the most (I never say no to a challenge!).
So, here it is the final art and the published article in Glamour Magazine (Spain, April 2017 issue). Enjoy!